Why We Can’t Stop Thinking (And Never Will)
If there’s one thing we do more than anything at Adcetera, it’s hours and hours of thinking about how we can effectively grow our clients’ businesses and amplify connections between their brands and their customers. Not wishful thinking, mind you—the kind that leads to some awesome work for our clients.
Entering our 35th year of business, our minds are showing no signs of slowing down. But thinking about how far we’ve come has got us thinking about, well, how our thought processes have evolved over the years, especially when the concept of what makes a great idea hasn’t changed much. We’d bet that many ad folks don’t do that, which is weird since so much of our business runs on brain power.
That’s all changing this year. Besides, we’re feeling a bit nostalgic in our middle-age.
So be on the lookout for new posts based on insights from people who have seen and know it all. No topic will be left out. Expect everything from the rise of AI and virtual reality to the necessity of search engine optimization.
Who knows? There might even be some glimpses into the future, because knowing what’s down the road is part of our job.