We Drew Blood

The Bloody Truth

On October 1, Sebastien “Mr. D” Boileau splattered red paint across the sidewalk surrounding Adcetera’s Midtown Houston office — the final touch on Houston’s newest, and arguably most monstrous, public art piece.

A startling visual representation of the haunting truth a low blood supply presents for those in need of donations, The Bloody Truth is a 28-foot-tall mural located on the corner of Louisiana Street and Rosalie Street. Designed by Adceterans and brought to life by Houston muralist Sebastien Boileau, The Bloody Truth mural was created to raise awareness of the ongoing blood shortage in Houston and around the world, to encourage those eligible to donate, and to spread the word via social media posts featuring #thebloodytruth.

The Bloody Answer

As a results-driven advertising and marketing agency, we believe in presenting solutions to the problems we see. To help further facilitate community action around this worthy cause in the month of October, we’re hosting weekly blood drives throughout the month of October.

We know you’re busy. We know you’re not a huge fan of the needle prick. We know you have other things you could be doing during your lunch hour today. But having donated as a company quarterly for 20 years and counting, we also know it’s worth it.  So if you have a half hour this afternoon, stop by our office at 3000 Louisiana Street to donate blood. And if you only have a minute, check out our mural and share it using the hashtag #thebloodytruth to show your support. And if you can’t make it this time, don’t worry. Sign up now to claim a time slot for one of our later blood drives on October 17 and 25. Every drop, every type, and every life counts. Together, let’s make this October Houston’s most successful donation month yet.

Sign up to donate now at thebloodytruth.org.

Strategic. Creative. People.

Adcetera is a 35-year-old, Houston-based advertising agency made up of the most strategic, most creative people on the planet. Our nearly 90-member team of designers, writers, programmers, animators, strategists, and account service people work like dogs to create memorable content for brands around the world.

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We work with some of the biggest brands on some of their biggest projects (AIG, DOW, HP, HPE, and Sysco) as well as some of the best brands headquartered in our own backyard (Texas Children’s Hospital, High Fashion Home, and Memorial Hermann). Many of our relationships — with our employees and our clients — span decades. We are blessed and we are proud — proud of the work we do and the brands for whom we speak. If what is important to us is important to you, let’s start a conversation. Call or drop in. Our doors are open and our phones are on.