Is Your Organic SEO Up to Par?

Reevaluating the guidelines of organic search engine optimization should move to the top of everyone’s 2017 SEO to-do list. Google, Yahoo, and Bing continue to place more weight on quality content with structured data markup that follows quality guidelines. 

Google’s 2016 initiative to fight web spam led them to structured data as one of the primary ways to battle spam. With a 32 percent increase from 2015 in hacked sites found in search results, Google updated their ranking system, then notified and filtered millions of web pages. Websites are now feeling the impact of this initiative with the latest updates to Google Search.

In late 2016, Google announced that their Penguin algorithm is now part of the core search algorithm, and it operates in real time. This means that structured data changes to your website are felt immediately, giving developers the ability to see real-time results from their changes. This shift to real-time updates means that Google is serious about your data structure as an integral part of their search rankings.

If your website has not been re-coded in the past couple of years, it likely has very little or no structured data. And if your website is not responsive for mobile, tablet, and desktop devices, then it’s time to look at bringing it up to the latest coding standards to improve your site’s SEO ranking. Not exactly sure where your site stands? Here are two helpful links you can use to assess your sites:

 

Test your structured data. If your results show none, your sites need some to improve your SEO results.

https://search.google.com/structured-data/testing-tool

 

Test the mobile friendliness of your website. If you see errors, they should be fixed.

https://search.google.com/search-console/mobile-friendly

 

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Adcetera is a 35-year-old, Houston-based advertising agency made up of the most strategic, most creative people on the planet. Our nearly 90-member team of designers, writers, programmers, animators, strategists, and account service people work like dogs to create memorable content for brands around the world.

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We work with some of the biggest brands on some of their biggest projects (AIG, DOW, HP, HPE, and Sysco) as well as some of the best brands headquartered in our own backyard (Texas Children’s Hospital, High Fashion Home, and Memorial Hermann). Many of our relationships — with our employees and our clients — span decades. We are blessed and we are proud — proud of the work we do and the brands for whom we speak. If what is important to us is important to you, let’s start a conversation. Call or drop in. Our doors are open and our phones are on.