Is Your Organic SEO Up to Par?
Reevaluating the guidelines of organic search engine optimization should move to the top of everyone’s 2017 SEO to-do list. Google, Yahoo, and Bing continue to place more weight on quality content with structured data markup that follows quality guidelines.
Google’s 2016 initiative to fight web spam led them to structured data as one of the primary ways to battle spam. With a 32 percent increase from 2015 in hacked sites found in search results, Google updated their ranking system, then notified and filtered millions of web pages. Websites are now feeling the impact of this initiative with the latest updates to Google Search.
In late 2016, Google announced that their Penguin algorithm is now part of the core search algorithm, and it operates in real time. This means that structured data changes to your website are felt immediately, giving developers the ability to see real-time results from their changes. This shift to real-time updates means that Google is serious about your data structure as an integral part of their search rankings.
If your website has not been re-coded in the past couple of years, it likely has very little or no structured data. And if your website is not responsive for mobile, tablet, and desktop devices, then it’s time to look at bringing it up to the latest coding standards to improve your site’s SEO ranking. Not exactly sure where your site stands? Here are two helpful links you can use to assess your sites:
Test your structured data. If your results show none, your sites need some to improve your SEO results.
Test the mobile friendliness of your website. If you see errors, they should be fixed.