HP Pavilion Wave In-Store Button Experience
A Smarter Speaker
While the sound audio speakers emit hasn’t changed much in the past few years, speaker form and function has. Today’s speakers provide specific experiences to intended audiences. Their designs consider who’s using them and why. Thanks to the rise of UX designers and embedded intelligence, speakers not only got smart — they got smart with us. Amazon’s Alexa and Google’s Google literally talk back. Modern speakers are just as much for listening as smart phones are for talking. The HP Pavilion Wave embraces this modern format. With the added benefits of home computing, entertainment, and interactivity, the Pavilion Wave is a fully functional PC and integrated speaker in a sleek, modern form factor. It truly looks like — because it is — a high quality speaker. Coupled with Microsoft’s Cortana, the HP Pavilion Wave becomes a personal assistant.
When the product rolled out, HP wanted to attract retail store visitors to experience a truly reinvented desktop PC. To engage prospective shoppers, Adcetera developed an interactive experience triggered by the push of a single, industrial-grade physical button. Mechanical buttons can increase interactivity by piquing interest through their simplicity. When pressed, the button would light up HP blue and invite store visitors to experience the power and quality of the speaker. Monitors equipped with a promotional video and pre-selected audio from a variety of musical genres played through the built-in HP Pavilion Wave 360° speaker. With each press of the button, users could switch between music genres. Over 11,000 buttons had to be programmed and delivered nationwide. By developing custom, pre-programmed buttons that would typically be reserved for a store’s audio department, HP was able to increase engagement and demonstrate breadth while simultaneously promoting its superior sound quality.