HP Pavilion Wave In-Store Button Experience

A Smarter Speaker 

While the sound audio speakers emit hasn’t changed much in the past few years, speaker form and function has. Today’s speakers provide specific experiences to intended audiences. Their designs consider who’s using them and why. Thanks to the rise of UX designers and embedded intelligence, speakers not only got smart — they got smart with us. Amazon’s Alexa and Google’s Google literally talk back. Modern speakers are just as much for listening as smart phones are for talking. The HP Pavilion Wave embraces this modern format. With the added benefits of home computing, entertainment, and interactivity, the Pavilion Wave is a fully functional PC and integrated speaker in a sleek, modern form factor. It truly looks like — because it is — a high quality speaker. Coupled with Microsoft’s Cortana, the HP Pavilion Wave becomes a personal assistant.

Buttoned Up

When the product rolled out, HP wanted to attract retail store visitors to experience a truly reinvented desktop PC. To engage prospective shoppers, Adcetera developed an interactive experience triggered by the push of a single, industrial-grade physical button. Mechanical buttons can increase interactivity by piquing interest through their simplicity. When pressed, the button would light up HP blue and invite store visitors to experience the power and quality of the speaker. Monitors equipped with a promotional video and pre-selected audio from a variety of musical genres played through the built-in HP Pavilion Wave 360° speaker. With each press of the button, users could switch between music genres. Over 11,000 buttons had to be programmed and delivered nationwide. By developing custom, pre-programmed buttons that would typically be reserved for a store’s audio department, HP was able to increase engagement and demonstrate breadth while simultaneously promoting its superior sound quality.

Strategic. Creative. People.

Adcetera is a 35-year-old, Houston-based advertising agency made up of the most strategic, most creative people on the planet. Our nearly 90-member team of designers, writers, programmers, animators, strategists, and account service people work like dogs to create memorable content for brands around the world.

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We work with some of the biggest brands on some of their biggest projects (AIG, DOW, HP, HPE, and Sysco) as well as some of the best brands headquartered in our own backyard (Texas Children’s Hospital, High Fashion Home, and Memorial Hermann). Many of our relationships — with our employees and our clients — span decades. We are blessed and we are proud — proud of the work we do and the brands for whom we speak. If what is important to us is important to you, let’s start a conversation. Call or drop in. Our doors are open and our phones are on.