What Every Adceteran Is Watching This New Year

While we are patiently awaiting the 2017 media viewing polls, Nielson has confirmed that our 2016 TV game was indeed strong. On the personal side, Americans clocked an average of five hours and four minutes a day. The online streaming trifecta everyone should refer to as “NAH” (Netflix, Amazon, and Hulu) combined with app-based services and gaming consoles has helped us consume more types of media we like the way we want. At Adcetera, we liked this customized TV concept — on Facebook and IRL — and we wanted in.

So, how does a company take traditional corporate communications and compete with the volume and pace of media that people see — and expect — during their off time? Through digital signage, of course. And we’re not talking about a PowerPoint presentation simply expanded to more break room monitors. Here at Adcetera, we continue to grow ATV (Adcetera TV), our informative, “always-on” displays that deliver timely, dynamic content for our employees and visiting clients. ATV takes the basic concept of digital welcome screens and, through HTML5 and JavaScript coding, adds a regional, customized twist. ATV displays a visually pleasing, integrated performance of CNN, Google Maps, localized weather service feeds, and news and traffic updates along with loops of eye-catching stills and videos of recent client work. Essentially, we’re making digital signage smart while adding ambiance.

An implementation partner for digital signage software provider, Navori Inc. (Wait isn’t that Link’s fairy friend from Zelda and/or those blue extraterrestrial humanoids from Avatar? Nope, you’re thinking of Navi and/or Na’vi, respectively), Adcetera’s Navori-certified developers and technicians built the entire ATV network using the Navori QL Content Manager digital signage platform. Navori allows for HTML5 content, and Adcetera makes the content editable. Together, Adcetera and Navori provide the only digital signage network that supports full editing using HTML5-based templates, and as a certified implementation partner and reseller of Navori digital signage networks, Adcetera is able to custom-build similar setups for all of our clients.

ATV is now airing 8 a.m. to 5 p.m. on screens throughout our building. See below for the full schedule.

  • Adcetera news
  • CNN news
  • Houston-area traffic
  • Travel times to client offices
  • Current weather
  • Five-day weather forecast
  • Video content of client work
  • Image galleries of client work

Strategic. Creative. People.

Adcetera is a 35-year-old, Houston-based advertising agency made up of the most strategic, most creative people on the planet. Our nearly 90-member team of designers, writers, programmers, animators, strategists, and account service people work like dogs to create memorable content for brands around the world.

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We work with some of the biggest brands on some of their biggest projects (AIG, DOW, HP, HPE, and Sysco) as well as some of the best brands headquartered in our own backyard (Texas Children’s Hospital, High Fashion Home, and Memorial Hermann). Many of our relationships — with our employees and our clients — span decades. We are blessed and we are proud — proud of the work we do and the brands for whom we speak. If what is important to us is important to you, let’s start a conversation. Call or drop in. Our doors are open and our phones are on.