AdceteRIO: Collaboration, Creative Exercises, and Cutthroat Competition
The lower hemisphere may be plagued with Zika and Brazil may be in the middle of its greatest recession in a century, but AdceteRIO 2016 is staying the course. Lanes will be oiled, balls will be bowled, and expertly designed flags will be flown at the second-ever Adcetera office Olympics.
We’ve been preparing for this: eating communal Craisins, jogging Heights Boulevard in mid-July Houston heat, and making multiple well-intentioned attempts at forming an intra-office racquetball tournament. But when the time comes, the only thing that will matter — the only thing that will be remembered — is the cleverness of the team names.
We’re ad folks, not athletes.* But that doesn’t make us any less competitive.
We’re going to have a field day. (No seriously, “Field Day” is on the schedule this August.)
AdceteRIO 2016 schedule
- Opening ceremony
- Bowling competition
- Field day
- Closing ceremony
And once the games commence and the medals are awarded, those of us not taking premeditated sick days will limp back into the office and channel those Olympic-level talents into award-winning advertising work to the beat of our own anthemic morning announcement music.
* Some of the “randomly generated” teams feature former collegiate-level athletes. Others do not.