Sysco Annual Calendar
Print, Web
This calendar, created for distribution to top customers of foodservice giant Sysco, has long been an industry favorite for its combination of beautiful photography and tear-off recipe cards. This year, Sysco asked Adcetera to build on this success while incorporating a QR code campaign, taking the calendar’s monthly offerings into the online realm.
In addition to the standard tear-out recipe cards, each month featured a QR code which linked customers to a microsite. Each microsite featured in-depth information on that month’s recipe, including a video with step-by-step instructions, ingredient advice, and how-tos. This rich content added another level of value to the already-popular calendar and recipes.
