Sysco Annual Calendar
This calendar, created for distribution to top customers of foodservice giant Sysco, has long been an industry favorite for its combination of beautiful photography and tear-off recipe cards. This year, Sysco asked Adcetera to build on this success while incorporating a QR code campaign, taking the calendar’s monthly offerings into the online realm.
In addition to the standard tear-out recipe cards, each month featured a QR code which linked customers to a microsite. Each microsite featured in-depth information on that month’s recipe, including a video with step-by-step instructions, ingredient advice, and how-tos. This rich content added another level of value to the already-popular calendar and recipes.