Sex and the City 2: HP Mobile Tour
Experience Marketing, Retail Experience, Interactive
HP entered into a promotional partnership with Warner Brothers around Sex and the City 2, connecting the film’s aspirational, fashion-forward, tech-forward demographic to HP’s extensive line of high-design personal computing technologies—including designer edition netbooks, exclusive finishes and materials, and more. Adcetera conceived and helped execute a national promotional tour, culminating with the New York City premiere of the film. Regional and national tech and fashion bloggers played an important part in promoting the Sex and the City 2 Mobile Tour, while a national sweepstakes, activated through the HP consumer Facebook page, gave participants the chance to win an exclusive trip for four to New York City for the Sex and the City 2 premiere.
This interactive photo shoot, run on HP TouchSmart computers, allowed attendees to initiate their own photo shoots, printing their own Sex and the City 2 mini posters and sharing them through Facebook.
