University students at major colleges across Canada discovered the benefits of HP desktops and notebooks at their campus stores, thanks in part to these cheerfully upbeat merchandising materials.
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The HP TouchPad works like nothing else—and, of course, it required a launch that was unlike anything else. This sleek tablet device is quick, stylish, and confident, so the all the marketing pieces had to match.
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This integrated campaign leveraged strategic partnerships to generate excitement and attention while expanding into new markets. Take a look at how Adcetera helped HP “Make the Smart Play” on the court and in the retail environment.
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Adcetera developed custom merchandising and on-product demos for the national retail rollout of the HP’s Beats Audio™ technology—the first program that lets you hear the music the way the artists intended.
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Adcetera helped connect the worlds of high-tech and high fashion with flyers, tickets, and elegant Vivienne-Tam-inspired coordinating butterfly mobiles and elegant vitrine cases during this Fashion Week Event in NYC.
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Adcetera helped HP launch their new ePrint campaign with a wide variety of marketing tools, including in-store merchandising, on-screen demos, retail window displays, and a Facebook contest.
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Adcetera designed the first HP-branded stand-alone retail store in the U.S. or Canada, combining clear, efficient retail design with an approach emphasizing hands-on product interaction and self-guided exploration.
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HP tapped Adcetera to conceive and execute this national promotional tour around Sex and the City 2.
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Adcetera
3000 Louisiana Street
Houston, TX, 77006
Tel 713.522.8006
Fax 713.522.8018