NBA/Beats Audio HP Experience
Experience Marketing, Retail Experience, Interactive, Motion
As part of the launch of the new Power Beats sport headphones—part of the Beats by Dre line of high-performance audio accessories—HP retained Adcetera to develop an HP + Beats Audio fan experience in the Miami Heat arena. Timed to coincide with the Miami Heat’s NBA home season opener—the home debut of Power Beats spokesman LeBron James—the event included an arena destination with hands-on product experiences and interactive features, live music, and contest giveaways. We even created full-motion content for the arena “jumbotron” panels and LCD halo.