Methodist Patient Journeys
When Methodist wanted to establish a patient-focused image campaign, they turned to Adcetera to create the look, feel and functionality. By creating a series of award-winning print ads and a specialized microsite, we helped deliver hope throughout the Houston community and the world by presenting real patient stories of success overcoming medical challenges. From a cancer-stricken grandmother to a young athlete suffering from stroke, each patient had a truly unique vantage point from which to tell Methodist’s story. We captured all of those on this site, enabling viewers to watch video testimonials, read details about each patient’s triumph, and learn more about The Methodist Hospital. The site contains a custom video player and scrolling thumbnail bar to make it easy to watch each individual story.