President and Chief Creative Officer
Adcetera’s energetic and passionate leader, Kristy founded the company over 25 years ago and has transformed it into one of the largest woman-owned creative services firms in the country. Kristy establishes the company’s direction and fosters the unique culture which continues to attract the most talented and energetic people in the industry.
Kristy oversees all creative teams, ensuring that everything we do for our clients is both creatively distinctive and strategically sound. She holds a BS in industrial design and visual communications and is a featured industry speaker as well as a leader in various charity and community organizations.
Chief Financial Officer
The company’s advocate for “doing what makes sense,” John established the company philosophy of always doing what is best for the client, not the bottom line. This simple approach has helped to build long-term client relationships measured not in years, but in decades.
John oversees the company’s operations and strategic alliances. He is a CPA with 25 years of corporate finance, business area analysis, strategic marketing and integrated logistics experience — including various financial, strategic, planning and auditing positions with Hewlett-Packard and PricewaterhouseCoopers. He is a sports enthusiast and enjoys snowboarding, wakeboarding and golf.
VP, Client Services
Adcetera's ultimate client advocate, Misty plays a major role in managing client relationships and marketing the company’s services. She oversees the account service teams across all industry sectors, ensuring account service levels that are unmatched in the industry. Misty is responsible for assessing client satisfaction levels, ensuring that every project is done right, on time and on budget.
Misty joined the team during Adcetera’s formative years and has more than 20 years of experience — making her a valuable resource for clients and a key advisor for the company’s account managers and account executives. Misty also oversees the company’s charitable giving programs and volunteer work.
VP, Creative Services
As leader of the Adcetera creative teams, George is responsible for the integrity of every creative solution that his teams develop and deliver. He spearheads the development of high-profile communications solutions and coordinates the planning phases of the creative process. The result is distinctive, effective, award-winning execution.
In nearly 20 years with the company, George has concentrated his considerable creativity on more than simply meeting deadlines and objectives. He is equally committed to fostering a fun working environment and a positive, creative synergy with his teams. George is active in several local and national advertising associations and can be found lecturing to design students at local colleges in the evenings. He is very dangerous at the ping pong table.
VP, Business Development
Susie is responsible for building business and strengthening our client relationships. With limitless energy and enthusiasm, Susie guides our business development and account service teams who develop and execute marketing programs while ensuring that we constantly commit ourselves to responsive and dedicated service — keys to creating and maintaining long-lasting client relationships.
More than 15 years of strategic marketing and business development experience with several Fortune 50 companies make Susie an invaluable resource for each of our major accounts. She is an avid fashionista whose passions outside of the office include interior design, Pilates, snow skiing, and dancing.
VP, Innovation
Pagogh oversees the teams responsible for developing all of our strategic marketing solutions, especially interactive and merchandising solutions. With an M.B.A., numerous certifications and limitless curiosity, Pagogh also manages Adcetera’s varied strategic initiatives and technology-based programs. Pagogh has the ability to see opportunity where others see obstacles, developing innovative, effective solutions for our clients.
With almost 15 years of marketing, Web and e-business experience, Pagogh previously worked with the Texas Medical Center, Cooper Industries and BMC Software. Pagogh has been a featured speaker at the International World Wide Web Conference. He is a family man and a video game enthusiast, and he still misses his vintage Mustang (see “family man,” previously).
VP, Operations
Michael’s role reflects the breadth of his abilities. He is responsible for the ongoing operations of the company, ensuring that all internal teams integrate smoothly and seamlessly. He works with key management team members to develop, implement and monitor the company’s quality assurance procedures and controls. Michael also plays a leading role in our strategic services, leading project teams in the creation of strategic solutions to client challenges such as branding, positioning, and the launch of new products and new initiatives.
Michael’s career began on the creative side, giving him the unique ability to balance technical and strategic process with creative execution. He holds a BS in advertising and has previously held strategic, managerial and production positions in the publishing industry. He is also a wine connoisseur and home-brewing aficionado.
Studio Director
Renee oversees studio scheduling and traffic management, ensuring that the right resources are available and scheduled to complete every project, campaign and program. Working at the hub of the account service, creative, production and digital teams, Renee keeps the Adcetera wheel turning at speed and in the right direction — and she helps to keep the environment open, fun and enjoyable.
A 20-year industry veteran, Renee has held various planning, client service and production positions in the printing, service and medical industries. When she and her husband aren’t out on their Harley-Davidson, she can be found in her garden trimming her award-winning roses.
Vice President, Digital Strategy
Scott is Adcetera’s guru of all things digital, with responsibility for the company’s motion, animation, Web development, programming and video production teams. His varied background — including accounting, information systems and professional music production — is a clue to his ability to balance artistry and engineering. His team’s exceptional output is a testament to this skill.
Scott holds BBAs in Accounting and MIS and has held director and consultant positions with Plan Three and Deloitte & Touche. He is also Canadian, which helps to lend a dose of northern humor to company functions.
Director, Creative Strategies
With more than a decade as a marketing and advertising writer — including a stint as the Director of Copywriting at Adcetera — Andrew today works as a leading member of the Strategy team. At one time or another, he has worked with and on behalf of virtually all of Adcetera’s client companies; his role today includes working as a team leader on major projects and key involvement in big-picture strategic problem-solving tasks.
He holds a BA in English from Yale University. When he is away from the office, he can be found swimming, running, cooking, reading and riding motorcycles. Not all at the same time.
Director, Copywriting
The veritable backbone of Adcetera’s writing department, Mason has a love of words that extends from a carefully crafted phrase to a technically precise explanation. His remarkably consistent eye for detail was honed by seven years as a cryptanalyst for the U.S. Navy, and his literary skills were refined at Rice University, where he received his English degree. Mason’s extensive background in creative, marketing and technical writing allows him to bring polish and purpose to all manner of subjects. He is renowned at the office as the official tie-breaker for all grammatical skirmishes.
Senior Manager, Production Design
Raoul’s keen eye for detail, extraordinary precision and unmatched organizational skills make him an ideal leader for the production design department. As the linchpin of the production process, he is in constant contact with each department, ensuring that the details — large and small — of every project are accurate and ready for flawless execution.
Raoul has nearly 15 years of industry experience, and his education includes an Associate Degree in Applied Media Arts from The Art Institute of Houston. He is the proud father of three, with his out-of-office roles including barbecue chef and soccer coach.