» L.A. Not-so Confidential

Next week, August 5–9, while the rest of us toil away in our cubicles churning out awesome creative projects and pondering just how soon we can have our next cup of coffee, our venerated VP of Innovation Pagogh Cho will be checking out the latest celebrity hotspots and soaking up the sun in Los Angeles. Oh, and presenting at the 39th annual SIGGRAPH conference!

Featured in the NVIDIA Innovation Theater presented by HP, Pagogh’s session, Ad Agencies in Motion: Keep It Moving!, will outline how animation projects at ad agencies may differ from studio work. Pagogh knows firsthand how spontaneous timelines, unpredictable budgets, and multiple clients coming at you from every angle mean that a “one size fits all” approach to workflow management and hardware configurations just won’t do.

Sponsored by The Association for Computing Machinery (ACM), SIGGRAPH 2012 features a technical program offering talks by industry greats as well as close-up views of the latest in digital art, emerging technologies, and hands-on opportunities for creative collaboration. In addition, the conference hosts the international SIGGRAPH Computer Animation Festival, showcasing works from the world’s most innovative and accomplished digital film and video creators.

In layman’s terms, SIGGRAPH is a week-long animation nerd’s dream, complete with interactive playground, get-your-hands-dirty time with spanking-new technology, and brain-picking access to the coolest Hollywood creative peeps. From presentations and demonstrations to animated shorts, many of which go on to win Academy Awards, the conference offers something for everyone, but mostly for the computer-oriented among us.

Is L.A. ready for the greatness that is Pagogh? Hopefully they have their emergency kits ready because Pagogh will be taking Los Angeles by storm, one animated pixel at a time. We would tell him to break a leg, but we need him around here, so … break a sweat, Pagogh!