HP TouchPad
Print, Retail Experience
The HP TouchPad works like nothing else—and, of course, it required a launch that was unlike anything else. This sleek tablet device is quick, stylish, and confident, so the all the marketing pieces had to match. The “Personas” campaign expresses each of the TouchPad’s unique attributes with a personal touch, allowing consumers to see a bit of themselves in the way the TouchPad works, connects, surfs, friends, and rocks.
The “Persona” campaign also comprises direct, benefit-driven messaging explaining the many benefits of the new webOS 3.0 operating system from HP. Adcetera created a system of succinct, on-point wording and design to explain this streamlined program to the consumer.
You’d be hard pressed to find anybody at Adcetera who didn’t have a hand in the creation of this campaign, and we’re all excited that right now the concepts Adcetera created are introducing customers to the TouchPad in stores across the United States and Canada.
