HP ePrint
Retail Experience
One of HP’s recent innovations is the ePrint feature now available on many Internet-connected printers. HP ePrint enables people to print remotely from any e-mail-capable mobile device—sending vacation photos from their smartphone to a printer at home, for example. To help educate consumers about this exciting new feature, Adcetera created a number of marketing tools, including in-store merchandising, on-screen demos, retail window displays, and a Facebook contest.
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