HP + Beats Audio Retail Campaign
Retail Experience, Interactive, Motion
The personal computer is increasingly becoming the digital music playback device of choice—but until now, the quality of that playback was an afterthought. Through its partnership with Beats by Dre, HP is working to change that. Beats Audio™, included on select HP laptop and touchscreen desktop computers, provides exceptional digital music playback quality. We developed custom merchandising and on-product demos for the national retail rollout of the technology—driving huge sales of computers with Beats Audio.
This movie requires Flash Player 9
This interactive on-product demo allowed shoppers to listen to music samples and toggle Beats Audio on and off—hearing the difference in playback quality.
