High Fashion Home Mailer
Print, Web
High Fashion Home is a Midtown-area style destination, and its quarterly mailer/catalogue is a stunning showcase of all that’s new, hip, and homey on the High Fashion sales floor. This print piece has grown steadily—in size and in circulation—over the last two years, and the most recent iteration is no exception.
Combining beautiful shots of curated interiors with a catalogue-like layout, this print piece serves as a veritable how-to for aspiring designers and fashionistas. Distributed in-store and by mail, this piece brings High Fashion customers from all over the greater Houston area.
In addition to providing art direction, layout, and copy for this piece, Adcetera provided an online strategy to match, conceiving and executing the “Room for Improvement” Facebook photo contest. A style contest “for the rest of us,” the “Room for Improvement” contest encouraged High Fashion’s Facebook friends to post a picture of the room in their house that needed a little help—and encourage their friends to up-vote it.
The contest was a rousing success, nearly doubling High Fashion’s friend count. Through a combination of promotion within the mailer and Facebook ads, the High Fashion brand received a wider audience.
