Fashion Night Out, NYC
Experience Marketing
Through a partnership with noted fashion designer Vivienne Tam, HP developed the world’s first digital clutch: a mini netbook designed by Vivienne Tam herself. This connection between the worlds of high technology and high fashion—tech chic—came to life in the Columbus Circle Best Buy location during Fashion Night Out, an annual fashion shopping event coordinated with NYC Fashion Week. International tennis star and HP ambassador Serena Williams headlined the event.
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