BATCETERA 2011
Print, Web
If it’s spooky, ooky, and/or creepy, Adcetera is down. Basically, use any of the adjectives from The Addams Family theme song and we’re all about it. And Halloween is our time to shine—to shine in a dark, scary way, that is. This is fairly evident in this year’s Halloween campaign, Graphic Executions. The monstrous creativity here at Adcetera really got a workout as our team’s true natures came out to play. We took a fairly good-looking, all-American squad of creatives and turned them into the horrible creatures featured in the pieces you see before you.
Take our downloadable wallpapers, for instance. Each one features a fiend like none you’ve ever seen before, unless you’ve been hanging out in some pretty weird places. We even took our campaign to the streets with a QR code sticker campaign that’s sure to hang around long after Halloween. A beautifully designed and photographed souvenir Graphic Executions book gave clients and friends a bit of insight into the dark side of our day-to-day business. Finally, there’s our top-to-bottom revamp of batcetera.com—a new look that incorporates all the scary creative powers we call on all year long. (You can still check it out at www.batcetera.com!)
If you’re thinking this looks like a lot of fun, you’d be right. Goofy, gory, horrifying fun. We can’t wait until next year!
